Carolina Ballet 2023-2024 Season Campaign

Carolina Ballet's 2023-2024 Season focused around the theme "ROOTED." In the campaign, the Ballet wanted to convey the message of being rooted in the community through their craft, discipline, traditions through innovation, and the creation of magic onstage.  This piece uses a special translucent paper with one featured dancer and when overlaid over the background pages, the images are “ROOTED” together; therefore crafting a story around the dancer.

Art Direction, Design