CAROLINA BALLET 2021-2022 SEASON CAMPAIGN

Returning to the stage after the pandemic, Carolina Ballet wanted to showcase Our World through Ballet. The 2021-2022 campaign design featured clever copywriting to tell the story of each ballet. The layout of this piece incorporated an inside cover spread that pieced together the smaller pages that then opened into color. The color represented the message of remaining united and dancing into a more colorful future through ballet.

Art Direction, Design